Guides
You are paying someone to run your ads and you are wondering whether you still need to. These guides are the operational answer: how to decide, what a human buyer and an AI buyer each actually do, the sequence for replacing one without a gap in results, and what a bad buyer has been costing you beyond the invoice.
Should I Fire My Media Buyer? The Honest Framework
Five questions that separate the fee from the function, a scoring table, and the one sequencing rule that protects you whichever way you land.
AI Media Buyer vs Human Media Buyer: What Each Actually Does
The six jobs side by side, what each version really sells you, and the hybrid most owners should run.
How To Replace A Media Buyer With An AI Agent, Step By Step
Account access, rules with numbers, a named reader, a platform-level cap, a parallel run, one job at a time, then the retainer. In that order.
What A Bad Media Buyer Actually Costs You (Besides Their Fee)
Six costs that never appear on the invoice and a worksheet to fill from your own ad account history.
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