Private application · limited seats
Fire your media buyer. Keep the leads, the numbers, and the control.
For business owners doing $5M to $50M with a leadership team and at least one agency on the payroll. Brad helps you fire the agency and bring the capability in house: your own people running the loop he runs on his own account. The call is to see whether he can help you do that; if so, we work out the right way to work together. A handful of seats at a time.
The account this comes from
Brad runs paid ads for his own offers with no media buyer and no agency: the six jobs an agency does are each done by an agent, under a daily cap written into the rules, and he reads the weekly report. On the Side Projects Meta account (API pull September 29, 2026, last 30 days) the cold lead magnets run $2 to $5 per lead, and the best mid-funnel offer is close to 4x on ad spend, with another above 2x. Across the account's history as of September 1, 2026 it is $2.82 a lead blended, and the best creative it has ever run came in at $0.89 a lead. Those are Brad's numbers on Brad's account; yours will be yours.
It was never you. It was the retainer.
Strip a retainer down to the work and it is six jobs: creative, audiences, launching, reading the numbers, trimming, reporting. What you were paying for was the coordination between them, and coordination is the one thing an agency will never hand you, because handing it over ends the retainer. On Brad's account an agent does the coordination and the rules are written down where the owner can read them.
Who this is for
- $1M a year at minimum. $5M to $50M with a leadership team is where this works best.
- At least one agency or media buyer on the payroll today, or you are about to hire one.
- An offer that already sells, with a list or a pixel that has seen buyers.
- Someone on your team who will own the weekly report. Not you.
- You are moving to AI this quarter, not studying it.
What happens on the call
Thirty minutes with the Optimus team. No deck. We read your application before the call, so the call starts with your business: what you pay for ads today, who does which of the six jobs, and what a win in 90 days looks like to you. We put each job next to what an agent does on Brad’s account and tell you whether this is something we can help you bring in house. If it is, we work out the right way to work together, and you decide after the call, not on it. If it is not, you leave with the kit and a straight answer about why. We do not promise a cost per lead, a revenue number, a date, or that we take everyone who applies.
Frequently Asked Questions
What is the call, exactly?
A thirty-minute fit conversation with the Optimus team. We read your application first, so the call is about your business and what you pay for ads today, not a pitch. You leave with a yes, a no, or a next step, and nobody asks you to decide on the call.
Do I have to fire my agency before the call?
No. Keep paying them until the loop is running on your own account and the numbers say so. On the call we put what the agency does for you next to what an agent does on Brad’s account, job by job, and you decide with numbers in front of you.
Who runs the loop?
Your team. That is the entire point: you fire the agency and gain the capability in house. Agents do the six jobs and one person on your side reads a weekly report, which is how Brad’s account runs today: the creative, the audiences, the launches, the daily numbers and the trim are agent-run, and he reads the report. Brad is not becoming your agency; he helps you stop needing one.
What if we are under $1M a year?
Apply anyway if you are close, and be straight about the number. Below the floor we point you at the free Fire Your Media Buyer kit, the same loop written down, so you can run it yourself and come back when the account is ready.
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